22 Years – A Journey in Pictures.

Since 2004 Gunnar Claudius has painted a watercolour for every year — a distillation of what has carried us. Alongside: what actually happened. Clients, impact, growth.

22 Years.|Three Continents.|One Stance.

What Stepwise sets in motion — in numbers, in pictures, in voices.

Since 2004, Frank Kretzschmar has met every September with the artist couple Maria and Gunnar Claudius. In the afternoon, at the large table.

Conversations about the world. A review of the past year. A look ahead to the coming months. Concluding with a stroll through the garden.

Since 2004 Gunnar and Mria Claudius have painted a watercolour for every year — a distillation of what has carried us. Alongside: what actually happened. Clients, impact, growth. 

2004 · Magical Steps

When reason and intuition
are in balance,
our steps are wise
and our actions are powerful.

Foundation of Stepwise Management. The name says it all: step by step — not consultancy based on diagrams, but support. First trip to Kenya in February 2004 — the start of a partnership that continues to this day.

KUNDEN · WIRKUNG · WACHSTUM

Gründung in Wachenheim · Erste eigene Marke · Erste Reise nach Kenya: Februar 2004

2005

The Rungu moves in a circle,
telling stories
and giving everyone a chance to speak.

Since February 2004, he has been travelling to Kenya almost every month to advise Equity Bank. James Mwangi and Frank become close friends, and Equity Bank’s strategy is developed — a strategy that remains relevant to this day. The dialogue format: the Rungu Talk — Frank’s discovery for strategic alignment.

KUNDEN · WIRKUNG · WACHSTUM

Equity Bank Kenya – Rungu-Talk als Dialogformat – Power of Alignment beginnt

2006

A tree between heaven and earth,
surrounded by the colours
of the four cardinal directions.
The unity of the world —
the only world we have.

Next: Equity Bank in Kenya. In Germany: Microsoft, Bosch-Siemens, Agilent. Switzerland and the Netherlands (Akzo Nobel). Starting with Ashok Shah (APA Insurance). First Leaders Circle at the Muthaiga Country Club — modelled on the Deidesheim Circle.

 

KUNDEN · WIRKUNG · WACHSTUM

Equity Bank · Microsoft · Bosch-Siemens – Akzo Nobel (NL/CH) – Erster Leaders Circle, Nairobi

2007

Hands that greet one another,
touch one another, say thank you.
Hands that help and lend a hand.
The abstract reward —
a long life and gold coins.

Three strategy consultations in Gujarat at the SEWA Bank (microfinance). Following the concluding World Café with the women of the bank and the CEO: a joint GABA dance. Support for the merger of the BAYER and BASF company health insurance funds. First year of the Deidesheim Entrepreneurs’ Workshop — the pilot project for all subsequent professional learning networks.

KUNDEN · WIRKUNG · WACHSTUM

SEWA-Bank, Gujarat (Microfinance) – Fusion BAYER & BASF BKK – Deidesheimer Unternehmerwerkstatt

2008

They get together,
sit under a tree
and have a cup of tea.
They talk and tell stories
and — find solutions.

Strategy development and implementation through World Cafés at Pronova BKK and FORD BKK — World Cafés with more than 300 participants. Microsoft Management Centre Innsbruck. Start of work in Tanzania with the Rural Livelihood Development Company.

KUNDEN · WIRKUNG · WACHSTUM

Weltcafés mit 300+ Teilnehmern – Pronova BKK · FORD BKK · MS mci – Erstmals Tanzania

2009

Trust in the wisdom
of small steps,
and the spirit
rewards you with sweet fruits.

Frank feels he has made his mark in the market thanks to his expertise. Business is booming.

 

KUNDEN · WIRKUNG · WACHSTUM

Im Markt angekommen – Geschäft trägt – Kompetenz wird sichtbar

2010

Leaving the jungle of ignorance
requires insight.
We must cross the bridge.
On the other side, the spirit awaits.

Strategy development with the National Cohesion and Integration Commission in the run-up to the Kenyan referendum. Five World Cafés with grassroots journalists. Start of work in Kosovo, strategy work with FRAPORT, start of cooperation with GIZ, Leadership Excellence Programme at the Management School St. Gallen.

KUNDEN · WIRKUNG · WACHSTUM

NCIC Kenya (Referendum) – Erstmals Kosovo · FRAPORT – Erste GIZ-Zusammenarbeit

2011

Brought together on a blue cloth
are the hallmarks of storytelling:
Rungu and ostrich feathers.
Women’s strength
leads to practical solutions.

Collaboration with the Nairobi Women’s Hospital and the Gender Violence Recovery Centre on behalf of GIZ. Major event in Bangkok. Strategic work in Kosovo and at FRAPORT. Strategic work with the Microinsurance Network for GIZ.

KUNDEN · WIRKUNG · WACHSTUM

Nairobi Women’s Hospital – GVRC · GIZ · Microinsurance Network – Bangkok-Großveranstaltung

2012 · Transformation

From the depths of the earth
the fire blazes,
tempered by water
it rises into the air
— out into infinity.

The four elements as the embodiment of change — movement between worlds, disciplines, languages. A year of grounding and ascents.

 

KUNDEN · WIRKUNG · WACHSTUM

Four-Element Image · Ongoing Mandates · A Year of Consolidation

2013

Taking measured steps towards
evolution and change.
Old rituals re-examined.
Jointly developed strategies
ensure success.

Ten years of Stepwise. New clients: OSCE/ODIHR, the Human Rights Department in Warsaw, strategy development — hence the flags in the picture. Alongside this, ongoing assignments in Africa in Kenya, Rwanda and Tanzania. Start of a multi-year project in Cambodia in the health sector.

KUNDEN · WIRKUNG · WACHSTUM

10 Years of Stepwise – OSCE/ODIHR · Human Rights Warsaw – Cambodia (Health) for the first time

2014 · Contemplation

All living beings originate
from the same source,
and the Earth is their matrix.
Human beings think.
This binds them to the task
of caring for their world.
For in the end, we are all the same
and return to
where we came from: to infinity.

Commencement of strategic work in wildlife management — ten missions. Bangladesh: renewable energy. Strategic work with regional organisations in Africa. Leadership Excellence at the Management School St. Gallen. The year begins and ends — as always — with a week-long ZEN sesshin at Lassalle House, Switzerland.

KUNDEN · WIRKUNG · WACHSTUM

Wildlife Management (10 missions) · Bangladesh: renewable energy · ZEN sesshin as the highlight of the year

2015

First, it is a vision
that we move closer to, step by step.
The power of everyone
aligning with this goal
makes it a reality.

‘The Power of Alignment’ has proven to be a fitting overarching title for most of the interventions: proceeding step by step. Missions in Kosovo (Enhancing Youth Employability), Namibia, Cambodia, Malawi and Tanzania. Start of collaboration with the Chief Economist of Rwanda and the Rural Electrification Authority of Kenya on behalf of GIZ.

KUNDEN · WIRKUNG · WACHSTUM

Kosovo · Namibia · Cambodia · Malawi – Chief Economist, Rwanda – Rural Electrification Authority, Kenya

2016 – Courage

Treading the path of insight
requires great courage.
To pass through the gate
and glimpse the splendour.
A dove shows the way.

“To say what is, remains the most revolutionary act” (Rosa Luxemburg). Stepwise demands courage in leadership — acting independently, being open to new realities, taking responsibility. Supporting professional learning networks in East and West Africa. Change projects in Cairo.

KUNDEN · WIRKUNG · WACHSTUM

Lernnetzwerke Ost-/Westafrika · Change-Projekte in Kairo · Courage als Kernhaltung

2017

Intention brings people
into harmony.
The merging of their energy
unfolds consciousness —
new ideas emerge.
This gives rise to fields of resonance,
which project outwards
into infinity, into the spirit.

Consultancy assignments primarily in the field of organisational development and strategic alignment in the energy sector (Arab League and Kenya). Further assignments in Senegal, South Africa and Togo. Support for professional learning networks in Africa.

KUNDEN · WIRKUNG · WACHSTUM

Energy sector: Arab League, Kenya – Senegal · South Africa · Togo – Coaching African learning networks

2018

The spiral of the wheel of time dictates:
now is the time
for new challenges.
Success comes step by step.
In the south …
Growth and prosperity.

Foundation of Stepwise Organisational Alignment Ltd. in Kenya. Consultancy assignments in Egypt and Sudan — hence the pyramids of Giza and Meroe. Strategy process for a global chemical company headquartered in the USA. First assignment in Hargeysa, Somaliland. South Africa, coaching African learning networks.

 

KUNDEN · WIRKUNG · WACHSTUM

Establishment of Stepwise Kenya – First stop: Somaliland (Hargeysa) – Global chemical strategy (USA)

2019

Only love for the Earth
will save humanity.
The Earth is a sentient being
that bestows its gifts unconditionally.
Only humans disregard this love
and forget that they need the Earth
just as much as the air they breathe.

Three consultancy assignments in Ukraine near Chernobyl. Tunisia, Uganda, Nigeria. 100 days of consultancy in Kenya. The final watercolour in the continuous series — and a cry to the world.

KUNDEN · WIRKUNG · WACHSTUM

Ukraine (near Chernobyl, 3 times) – Tunisia · Uganda · Nigeria – 100 days of consultancy in Kenya

This is where the original series of images ends – what came next?

Six years without watercolours — but not without a story: 

2020

Pandemic. The world comes to a standstill. Stepwise moves into the digital space. What remains: voice, strategy, silence.

2021

Digital formats are becoming established, whilst travel is slowly returning. The first learning networks are back in person.

2022

Digital formats are becoming established, whilst travel is slowly returning. The first learning networks are back in person.

2023

20 years of Stepwise. A mid-term review and a new structure for our services.

2024

Launch of multi-country mandates in southern Africa. Preparations for the FMBcapital trip.

2025

Six countries, one strategy. Preparations for the major FMBcapital realignment for 2026.

KUNDEN · WIRKUNG · WACHSTUM

Pandemic. Digital transformation. Return. Growth. FMBcapital.